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04-10-2021 | Latest News , Asia & Pacific , Africa , Americas , Europe , MENA

New #ClimateChangedMe campaign sounds a global alarm: “The climate crisis is here, and we need to act now.”


The IFRC launched today an innovative campaign showcasing the impact of climate change on people’s lives across the globe. The campaign, #ClimateChangedMe, takes a twist on a typical “self-help” book and presents climate change as the “ultimate life-changing experience”.

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