Geneva, 4 October 2021 – The International Federation of Red Cross and Red Crescent Societies (IFRC) launched today an innovative campaign showcasing the impact of climate change on people’s lives across the globe. The campaign, #ClimateChangedMe, takes a twist on a typical “self-help” book and presents climate change as the “ultimate life-changing experience”.
Ahead of the campaign launch, the IFRC has gathered over 100 voices from community members, volunteers, and activists, also including Greta Thunberg and Fridays for Future. During short video clips, people describe how the climate crisis has already impacted their lives and ask the question: “Climate changed me. Will my story change you?”. In the run-up to COP26, the user-generated campaign will continue to gather stories, which will be collated and released as an e-book.
Speaking about the #ClimateChangedMe campaign, Greta Thunberg said:
“The climate crisis isn’t some unknown problem we can postpone. It is here now and has already had catastrophic impacts on people’s lives. In every region of the world, people are already feeling the impact of climate change on their daily lives, but those living in the most affected areas are being disproportionately hit, despite being the ones contributing to it the least. We want this campaign to spread awareness and inspire people to get involved, talk to and put pressure on their leaders.”
The climate crisis has slipped down the global agenda as nations battle to curb the spread of COVID-19 and minimize its immediate and long-term impacts on health and economies. Since the start of the pandemic, extreme-weather events have affected the lives of more than 139 million people and killed over 17,000. The global investment in COVID-19 recovery proves that governments can act decisively and drastically in the face of imminent global threats. The same energy and action on climate change is overdue.
Francesco Rocca, IFRC President, said:
“Climate change is already affecting our lives and it is only going to get worse. No region in the world has been spared by the devastating impacts of extreme weather events. Ahead of COP26, we call on world leaders to make concrete commitments not only to reduce greenhouse gas emissions and meet the targets set out in the Paris agreement by 2050, but also to address the existent and imminent humanitarian impacts of climate change, investing in community adaptation, anticipation systems and local action. Every day, we are witnessing the impact of human-made climate change. The climate crisis is here, and we need to act now.”
By 2050, 200 million people every year could need humanitarian assistance as a result of a combination of climate-related disasters and the socio-economic impact of climate change.
Eric Njuguna from Fridays for Future said:
“It all narrows down to a single child and that child is someone’s sibling, best friend or cousin. Fridays for future joined the #ClimateChangedMe campaign to humanize the numbers.”
The #ClimateChangedMe campaign also showcases stories of resilience and sheds light on the role of Red Cross and Red Crescent volunteers across the world in preparing communities to prevent and adapt to climate risks.
Join IFRC for a discussion with Fridays for Future on Twitter Spaces at 11:00 am (CEST) Monday 4 October.
Share the campaign on social media using the hashtag: #ClimateChangedMe and read more at climatechanged.me
For more information or to arrange an interview, contact:
Marie Claudet, +33 786 89 50 89 , firstname.lastname@example.org
Tommaso Della Longa, +41 79 708 43 67, email@example.com